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Frequently Asked Marketing Questions

Everything you need to know about working with an experienced B2B marketing consultant in Gaithersburg, Maryland, in one SEO-optimized landing page.


Marketing Strategy FAQs

  • A marketing strategist is an expert in creating go-to-market plans for companies, products, and industries.

    Marketing strategy ties into your overall business strategy to reach your sales goals.

    Marketing strategists use marketing research, customer insights, and marketing data to predict what marketing activities will work the best with your audience.

  • If your revenue isn’t growing, you may need a marketing strategist.

    Marketing strategists diagnose the problem using market research, customer interviews, and analyze data to see trends.

    Marketing strategist will re-write your marketing plan so that it generates revenue and helps your marketing and sales teams perform better.

  • Business-to-business marketing is applied to companies that sell products or services directly to other businesses. This could be enterprise software, advisory services, outsourced processes, business consulting, and products or parts.

  • Yes.

    An experienced marketing consultant like Corporate Prose brings an outside view of your business. Marketing consultants can diagnose a problem in your current marketing and sales activities and write a marketing plan to drive more sales.

    Marketing and sales should always be working together to build a strong sales pipeline and customer value proposition.

  • It depends.

    Experienced B2B marketing consultants like Corporate Prose lend their years of corporate marketing leadership experience, graduate degree in business marketing, and specialized certifications to each project. This expertise can help businesses multiply sales while lowering overall spend.

    Great marketing consultants like Corporate Prose provide quick return on investment.

    Marketing consultants charge based on the type of ask. Marketing projects can be quoted as one total price, by a monthly retainer, or as an add-on hourly fee for one-off or extra support.

  • Some marketing consulting firms give you a powerpoint deck with high level ideas.

    Corporate Prose marketing consultants provide the strategy and support getting it to market. This includes writing marketing messaging, sales collateral, websites, proposals, and launching integrated marketing campaigns to get the strategy launched faster.

  • Almost all marketing departments are stretched thin.

    This means there is more work than people and money to do it.

    A marketing consultant like Corporate Prose can identify ways to make marketing more effective, reallocate resources, train junior team members, and do the work on your marketing teams behalf.

    A great use of a marketing consultant like Corporate Prose marketing is to have them take on new projects that marketing teams don’t have time to do themselves.

  • Yes.

    Corporate Prose offers a marketing service to temporarily cover for open marketing leadership positions, parental leave, staff transitions, and support mergers and acquisitions. Contact us for more information on your specific need.

    Hiring a senior level marketer as a temporary contractor ensures you don’t lose sales while positions are open.

    Working directly with a marketing consultant like Corporate Prose is more cost effective than working with a Marketing Staffing Firm or Temp Agency. Corporate Prose provides guaranteed senior-level results with no cost mark-ups, complicated legal contracts, nor binding commitments of taxes and benefits.

  • Corporate Prose works with businesses across the United States. We also have international marketing experience with a focus on Canada, UK & I, Europe, Middle East, Brazil and Asia Pacific markets.

    We’re digital first, have laptop and zoom will travel.

    We meet in person with clients located in Maryland, Virginia, and the District of Columbia.

    But, if you want to fly us out to your headquarters - we’ll be on our way!