Dive into B2B Marketing

Sell stories, not sales pitches

No one wants to hear the hard sell.

Tell the right story to build trust. It could be a hero’s journey, a rise after a fall, or simply the right tone of technical speak.

That’s where Corporate Prose and human-centered marketing comes in.

A novel approach to B2B Marketing

Pun intended.

woman in chair and business suit typing colorful words

Marketing Storytelling

For the love of words

Corporate Prose is both a brand and a writing style.

It blends the dialect of modern business with literary nuance.

Developing corporate prose as a new language of work has been a 20-year passion project of Brie Entel.

An English major whom lost her way in academia, veered from journalism, and never quite mastered plot, Brie found herself in marketing and then never left.

Psychology Meets Business

No ChatGPT here.

It’s just so easy to type in a prompt, spit something out, and declare it ‘marketing.’

It may work for SEO, but buyers see right through it. After all, you are selling to people and people make 80% of buying decisions based on emotion.

We approach marketing with a human-centered lens. It’s psychology, not technology. Aim for the heart and the purse strings will open.

Human-Centered Marketing

FAQs

  • Corporate Prose provides marketing strategy, copywriting, marketing tactics, and graphic design layout for a variety of technical brands and professional services firms. We just really love the 'hard stuff!'

    We bring in trusted freelancers in accompanying areas of marketing such as graphic design, advanced website programming, video, new media such as podcasts, search engine optimization, paid search, ad buying, event planning, and public relations.

    We are always happy to make a new freelancer friend or give a referral.

  • We define a B2B brand as a company that sells directly to other businesses or government agencies.

    B2B professional services brands sell high concept, skilled services directly to other businesses. B2B professional services marketing focuses on promoting, and selling the intellectual property via services to other businesses.

    Corporate Prose does best with higher value B2B contracts in ‘white collar’ industries.

    Sample industries we work with include, but not limited to:

    Accounting, Finance & FinTech

    Advisory Services

    Architecture & Design

    Business Consulting

    Corporate Training

    Cybersecurity

    Education Consulting & EdTech

    Energy & Infrastructure

    Engineering & Construction

    Enterprise Technology

    Facilities Management

    Human Capital Management

    Information Technology Services

    Private Education and EdTech

    Workplace Services

  • Because we’re awesome. And, we make it easy.

    Corporate Prose is here to make your life easier. We’re here to lower your stress and build up your revenue.

    We do it all - strategy, writing, graphics and I do it quickly and professionally. You get the benefit of a seasoned marketer without the overhead - that's savings for you to reinvest in your business.

  • Corporate Prose works with a range of small, medium, and large companies.

    Marketing Project Leadership

    We can take on project work -- such as market research, thought leadership, product marketing, and entering new markets.

    Marketing Plus One - Interim Support

    Corporate Prose is your marketing wing-woman. We can fill in staffing gaps, take on major projects, and be on retainer as a fractional Director of Marketing, Product Marketing, or B2B Marketing Manager to keep your marketing moving during times of transition.

    Marketing Consulting & Marketing Management

    We provide strategic marketing consulting services to drive sales to your business. We can also wear different hats to manage your day-to-day marketing plan.

    You focus on your business, we'll work on getting you more of it.

  • Yes! Corporate Prose specializes in helping ‘serious clients’ get their message across. Our work spans from very traditional law firms to ultra-modern technology companies.

    The Corporate Prose brand likes to have a little fun to show that b2b marketing can have personality.

    Check out our favorite multi-media artist on Getty - we just love his modern yet vintage collages.

  • Even great writers need editors.

    Corporate Prose has a unique style that pushing the boundaries of formal grammar.

    Technical brands tend to use a lot of fluff to convey a simple idea. By page 10, you have no idea what you just read.

    Corporate Prose is a writing style that uses natural language. It's like having a conversation with a buyer rather than giving a lecture.

Let’s chat.