Em Dash or Not - Learning to Love GenAI Writing Tools
I’m a copy snob. I finally gave in to GenAI writing tools.
This isn’t your typical pitch for Generative AI writing tools, and it’s also not an anti-AI rant. I finally found a generative AI writing Tool that I like—well, mostly.
At first, I was a holdout. Then, I dabbled in Chat-GPT, Jasper.AI, Copy.ai, Anyword, Claude, and anything I could get a free or free-ish trial of.
I was not impressed until I found my great new love via a limited number of freemium prompts.
Check out the RightBlogger generated article here: 7 Must-Know Lessons in B2B Marketing Success.
You had me at free SEO tools.
It wooed me with its swift metatag generation and romanced me with quick snippy social posts with emojis perfectly punctuating each bullet point. The embedded SEO strategy was the final gesture that lured me into accepting the honor of being a paying customer.
No more struggling to find backlinks, position odd long tail keyword clusters, or formatting in the preferred ‘section, section, bullet points, section, conclusion’ format of 1200 words on the dot. It just magically infused technical mumbo-jumbo into a semi-baked blog post.
The proposal in a concise email is this: don’t abandon your cart; we’ll give you 30% off FOREVER.
I put a ring on it as I checked out with my new love - an annual subscription to RightBlogger.com.
My GenAI soulmate also loves em dashes —
Those who deny the glory of the em dash — have no right to call themselves copywriters.
I love the em dash. It is that dramatic pause before you drop that slick punch line. It cuts up run-ons without compromising the long-winded thought. Forget semi (useless) semicolons or fights over the oxford comma — the em dash is my weapon of choice. When the robots rise up, I’ll know where to put my punctuation.
Writes poetry that unlocks corporate synergy.
Gen AI makes my writing look concise. Its never-ending clauses fan my ego. And the repetition. I’ll always know the true value of synergy, precision, and agile decision-making for innovation.
To get to the point, the writing in RightBlogger isn’t awful. That’s a pretty big compliment for GenAI. Most of the tools come out with generative junk. RightBlogger has a few good points here and there. I’ll take that as a win.
It speeds up article research. Kind of.
RightBlogger scans the Internet to compile information and reports in about 3 minutes. However, much of the information is repetitive or lacks substance.
It includes links to interesting articles and web pages, which then can be reviewed for content.
Overall, the research piece is what you make of it. I use it as a ‘thought starter’ to jump down the research rabbit hole.
Learning to love GenAI - warts and all.
The best way to use Generative AI writing tools is to know its strengths and weaknesses.
If you want to do as little work as possible and have decent B2B marketing content post!
Willing to put a little bit of elbow grease in? Go through and clean up wordiness and add a few original thoughts. Work on your prompts to get content ‘just about right.’
Want your voice to shine through? Use GenAI writing tools as a jumping off point and customize to your heart’s desire. Just leave in the keywords and backlinks.
Conclusion
According to Right Blogger, my blog needs a box that says ‘conclusion.’ Voila!
As a B2B Marketing Strategist, I conclude that Generative AI can’t replace human copywriters or marketers yet. It still lacks insight and creativity. However, it can speed up monotonous work.
Didn’t check out the Gen AI blog yet? That’s ok - it’s linked here.
Go ahead and find your favorite writing tool.
Need an actual expert? I’m here:
