The Pros and Cons of Letting AI Write for You
How does ChatGPT compare to a real writer?
2024 is the year of marketing artificial intelligence.
As an intrepid marketer, I decided to put AI tools to the test. The latest challenge was whether Ai could write a coherent blog post for Corporate Prose.
Copywriting is an art. Professional services marketing requires different forms of copywriting expertise, from proposal writing to short-form copy for social media.
Today's digital marketing content for professional services must also be SEO optimized. Search Engine Optimization (SEO) makes your digital product appear higher in search engines. There is an art to getting ranked organically. Many items need to be included in SEO writing from having the right structure, long and short-tail keywords, back-links, tagging, and repetition.
How does the Ai blog rate?
I'd give it a 6 out of 10.
Where AI Won
Header Title: It did a mostly good job at generating a blog title. I did tweak the title so it made more sense. Rating: 7 out of 10
Section Titles: This is where AI shined. It superpowered my subtitles with SEO keywords. Rating: 9 out of 10
SEO Content: AI did a reasonably good job of integrating the primary and secondary keywords that I requested. Rating: 8 out of 10
Time: It took 3 minutes to program and generate an article. Rating: 10 out of 10
Where AI Needs Improvement
Length: I used the recommended prompt of 1500 words for an article. This is more than I would normally choose for a blog post which is around 800-900 words or a 3-minute read. The article was LONG, clocking in at 7 minutes, and had a lot of repetition. A copywriter would have advised on the appropriate length. Rating: 6 out of 10
Originality: There was nothing original about the article. No point of view, no storytelling elements, or a hook to pull you in. If you wanted to learn something from an expert, you just wasted 7 minutes of your life. Rating: 3 out of 10
Readability: The writing was fluff. Intelligent-sounding, but without any depth. I describe this type of writing as 'Word Salad.' It's a mess of words mixed to confuse you. The article was also dull. Rating: 4 out of 10
Plagiarism: I feared that there were areas that were pulled from other sites. Plagiarism was subtle, but I sensed that 80% of the article wasn't original. Luckily, this is my site, and I put a disclaimer on it - but I would fear using it for a client. Rating: 2 out of 10
Should I let AI write my blog posts?
The answer is sometimes.
Yes, if there are areas that you struggle with as a writer then AI can help. It also can help to do a comparison of your article with one generated by AI.
If you aim to produce as much fluff SEO content as possible, then 100% use AI.
If you aim to convey original ideas or thought leadership, then no AI can replace a copywriter.
