Tips and tricks for corporate marketing
Marketing blog musings from a slightly quirky, always enthusiastic B2B marketing expert in Maryland.
We love to write prose about branding, marketing theory, and the exciting world of generative AI.
How to Ask Your CFO for More Marketing Budget This Year
Need more marketing budget? How to talk to your CFO to get more marketing budget this year.
AIDA: Decoding the Modern B2B Sales Funnel
The B2B sales funnel has evolved. Here is a quick guide to decode the AIDA model to build your sales pipeline.